You must have heard of media partners, network partners
It is the first time that the popular UFC has partnered with a cryptocurrency. The Litecoin Foundation said in its official announcement:
“This is a milestone for Litecoin and cryptocurrency in general as no other coin has sponsored a UFC event to date. With brands and institutions continuing to push into cryptocurrency and blockchain, this is yet another signal of this technology moving closer towards the mainstream.”
This event will drive huge visibility for Litecoin (LTC) since its logo will be displayed on the canvas of UFC Octagon. UFC has millions of fan followers and this exposure should increase the brand awareness for Litecoin.
Incidentally, it is not the first time that sports