Italian football club Juventus, home to Christiano Ronaldo, has announced plans to launch its own cryptocurrency. The football club’s token, ‘Juventus Official Fan Token’, is aimed at its strong global fan base and will be used as a way to foster loyalty. Juventus will launch this crypto token through a partnership with Socios.com.
The token will be launched through a first-of-its-kind ICO called the FTO (Fan Token Offering) tentatively scheduled for release in Q1 2019. Holders of Juventus FC crypto tokens will be given special privileges. The cryptocurrency will only be available through Socios.com and will be traded against the platform’s native CHZ token.
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