Social media giant Facebook has finally lifted its cryptocurrency ad ban. Earlier, in January, Facebook had banned all cryptocurrency advertisements citing user protection from scams. however, Facebook has now taken a u-turn and said that it will ads from allow pre-approved advertisers and legitimate projects, but will not serve ads from Initial Coin Offerings (ICOs) and Binary Options trading businesses. This has also marked speculation that Facebook might be planning something big in the cryptocurrency space. Facebook put in place an exploratory blockchain group last month.
The biggest rumour that is doing the rounds is that Facebook might try to acquire leading cryptocurrency exchange Coinbase in a bid to leapfrog in the cryptocurrency space. There are also talks about Facebook launching its own Facebook coin or token.