New York-based online stock brokerage company E*Trade is all set to launch a cryptocurrency trading platform. The platform will begin by offering Bitcoin and Ethereum, and add more cryptocurrencies in the future. The report was originally published on Bloomberg, but there has been no official word from E*Trade yet.
If true, E*Trade will become one of the largest securities brokerages to offer cryptocurrency trading to its customers. While the market is indeed competitive, its brand name will definitely attract existing customers to explore this nascent asset class. The firm has close to 4 million customers.
New York is one of the hotbeds for crypto action, the latest being the fallout between the New York Attorney General’s Office and cryptocurrency exchange Bitfinex.
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